Thursday, August 26, 2010

Keeping YOU In The Loop!

We could talk about warranties, GAP insurance, incentives and rebates.  We could talk about the future events coming up here at Scranton Motors in Vernon Connecticut.  I've thought of something better.  With all the talk of Bankruptcy, Banks floundering, Credit card debt...let's talk about how a family owned dealership survived what some are calling a recession...a fiasco...and have resurrected the name, the franchises and the direction of the automotive industry with hard work, dedication and loyalty to the customers and what it means to serve your community.

Its always been the same theory here at Scranton Motors: Customer satisfaction.  What can we offer to customers that not every other dealership can. Customer satisfaction.  Let's face it....the vehicles we have here can be found in other places as well.  With the way technology is, the average consumer can now pick out a vehicle, see every detail of that particular vehicle, get the most aggressive price even before entering a dealership.

But what will not EVER change in this business, is the feeling of being properly served and treated by the dealership you choose.  Far too often, we hear horror stories of bad experiences that people have had to now only make them defensive to future delaership experiences.

What we try to express everyday to our customers is the simple idea of treating our customers how we would like to be treated.  In place for our new vehicle customers is a survey after the purchase which goes through several channels and rates all of our departments from Sales to service to finance.  It gives the customer a chance to let all parties involved know how there experience was.

Here, on a more personal note, we have designed a family friendly atmosphere for customers to feel welcome and at home; to feel like a person and not a number.  You can find Mr. Scranton at the dealership on a daily basis talking to customers whether it be service or sales; our sales managers don't feel the need to sit behind computer screens and offices; rather shake your hand and understand where your coming from.  Our sales consultants are down to earth with the idea to listen to customers needs and wants first.

Scranton Motors has weathered the storm.  We are now a three franchise dealership: Buick, GMC and Cadillac.  We also have a new program in place for customers who have weathered the economic rollercoaster but had some troubles along the way.  Our Credit Acceptance Program has helped many customers who thought they would never be able to buy a vehicle again.  We still play an active roll with helping any way possible with the Channel 3 Kids Camp and throughout the summer, you can see us sponsoring different golf tournaments for good causes. 

There are still the same familiar faces as always and a showroom full of laughs and expertise all rolled into one. 

We look forward to serving our loyal customers and future ones as well..  As our motto states: Scranton Motors- Live the difference!!